ITV has today been branded 'deplorable' after it bought up the Duke and Duchess and Sussex's 'grossly insensitive' two-hour interview with Oprah Winfrey for £1million despite warnings its broadcast could detonate a 'diplomatic bomb' if the Duke of Edinburgh's health deteriorates, it was revealed today.
Oprah with Meghan and Harry: A Primetime Special will be shown in the UK at 8pm on Monday, March 8, around 24 hours after it is first shown in the US on Sunday night.
The deal is said to have cost ITV around £1million, having beaten Sky to the rights after talks with ViacomCBS were completed yesterday. It was an open field after the BBC declined to broadcast it.
The sit-down, which Oprah promises will be 'shocking', has been extended by half an hour, from 90 minutes to two hours, to allow CBS to rake in more money from advertising - a 30-second slot is reported to be costing $200,000, around £144,000.
ITV will also set to try to cash in on the deal by charging advertisers similar amounts, giving them up to 24 minutes of advertising time during the two-hour programme.
Commentator Richard Fitzwilliams, who was editor of International Who's Who for 25 years, told MailOnline today: 'ITV’s decision to purchase the rights to Harry and Meghan’s highly sensational interview with Oprah is deplorable. Who knows how matters linked to the Duke’s health will play out over the coming days. ITV have made the wrong decision and they would do well to await events before deciding when to screen it here'.
But the couple's decision to sign up with a commercial broadcaster means they are unlikely to be able to stop it.
Royal expert Phil Dampier, author of Royally Suited Harry and Meghan in their Own Words said: 'They can only hope and pray that the Duke recovers and goes home. If something happens to him it would look terrible. Even if Harry and Meghan wanted to stop it they probably can’t and it’s out of their hands’.