Amazon Plans To Use AI To Stop Fake Product Reviews & Promote Real Reviews

M

Myrtle

Senior Member
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U.S.A.
Fake product reviews have become a real issue across the web. Bad actors have found ways to flood sites like Amazon with fake reviews to promote some products or hurt others. Now Amazon has announced a new AI system to help address this issue and to help customers quickly get the reviews they need.

To do this today, Amazon announced a plan to use AI to summarise reviews for customers and quickly give them the highlights of the reviews. This new AI machine learning will also help spot potential fake reviews.

“We welcome authentic reviews—whether positive or negative—but strictly prohibit fake reviews that intentionally mislead customers by providing information that is not impartial, authentic, or intended for that product or service. We continue to invest significant resources to proactively stop fake reviews. This includes machine learning models that analyze thousands of data points to detect risk, including relations to other accounts, sign-in activity, review history, and other indications of unusual behavior, as well as expert investigators that use sophisticated fraud-detection tools to analyze and prevent fake reviews from ever appearing in our store.

The new AI-generated review highlights use only our trusted review corpus from verified purchases, ensuring that customers can easily understand the community’s opinions at a glance.” Said Vaughn Schermerhorn, Director, Community Shopping at Amazon.

Amazon has also been going after the sources of fake reviews with several new lawsuits recently. Back in June 2023 Amazon filled our lawsuits against companies offering fake reviews that Amazon said harm its selling partners.

https://cordcuttersnews.com/amazon-...op-fake-product-reviews-promote-real-reviews/

There is more about the lawsuits at the link. Also, this is a good site to follow for TV streaming news and assistance.
 

This seems like a good thing to me, maybe others will follow and take some precautions to eliminate false reviews and thanks for the link, I'll check it out.
 
Nathan said:
I'm skeptical, it wouldn't surprise me if Amazon uses A I technology to generate fake reviews.
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Well in Essence Amazon... can't use Al to create fake reviews in that sense.. because Amazon are not the seller of the goods, more that they provide the warehouses and the platform for the thousands of sellers...

I do however think something is afoot because whenever I leave a poor reviews for a seller, it rarely gets printed
 
hollydolly said:
Well in Essence Amazon... can't use Al to create fake reviews in that sense.. because Amazon are not the seller of the goods, more that they provide the warehouses and the platform for the thousands of sellers...

I do however think something is afoot because whenever I leave a poor reviews for a seller, it rarely gets printed
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Exactly. Poor reviews don't sell product. Not just Amazon, many online retailers feature 'customer' reviews that are suspect.
 
It seems like a good idea in theory. Or maybe it’s just good self-promotion. We shall see.
 
Hmmmm..........well I hope it helps. I just don't trust the reviews there. I usually get more information by reading the questions that are asked. One time I received a request from a seller to give the product a good review and receive a free product. I did not do it and it is kind of sad because the product I had purchased was good and I would have given it a good review. I decided to just not review it at all.
 
I think the Vine reviewers are more than suspect ... that should never be allowed... I have never once seen a Review left by a 'Vine Reviewer' which gives an item less than a 5 star review..
 
Talking of which, I had to get onto a one to one chat with Amazon Customer services today. I bought a Curtain tension road a few days ago.. it was described as being 200cm .. it wasn't.. it was much shorter, and therefore didn't fit the window it was intended for..

I contacted the seller, they took several days to get back to me and said.. '' you can keep the rod, and we'll return 5% of your cost...''.. of course I said no.. why would I want to keep an item that is no use to me, I can't buy another one with 5% of my initial outlay..

They basically told me to like it or lump it.. so Amazon got involved, and they've sent a ''Demand for Refund with immediate effect'' to the seller..

..so we'll see what happens next
 
I never cease to be amazed at how product reviews run the gambit, from glowing to damning. It’s hard to believe that consumers are talking about the same thing! Clearly some reviews are fake or manufactured, so if AI can sort them out, it’s valuable. My own standard is that I try to never spend on line more than I can afford to lose. Generally most of my purchases work out, and are worthwhile…
 
I'm pretty good at sorting through Amazon customer reviews. It's fairly easy to tell when they're fake — or, conversely, when the item being reviewed on a page has been changed by the seller.

I've rarely submitted a review panning an item, but when I have, it has always been accepted by Amazon. Upon submitting a review, Amazon does take the intermediate step of checking the review, which takes a few days, but mine have always been accepted.
 
All your responses are interesting. I used to read the reviews religiously before buying something but somewhere along the line that dropped off. Maybe I don't trust them anymore.

As to AI couldn't it be used by a company to construct false reviews? I think I've gathered a bad impression of AI and expect it to be used for bad rather than good.
 
Myrtle said:
Fake product reviews have become a real issue across the web. Bad actors have found ways to flood sites like Amazon with fake reviews to promote some products or hurt others. Now Amazon has announced a new AI system to help address this issue and to help customers quickly get the reviews they need.

To do this today, Amazon announced a plan to use AI to summarise reviews for customers and quickly give them the highlights of the reviews. This new AI machine learning will also help spot potential fake reviews.

“We welcome authentic reviews—whether positive or negative—but strictly prohibit fake reviews that intentionally mislead customers by providing information that is not impartial, authentic, or intended for that product or service. We continue to invest significant resources to proactively stop fake reviews. This includes machine learning models that analyze thousands of data points to detect risk, including relations to other accounts, sign-in activity, review history, and other indications of unusual behavior, as well as expert investigators that use sophisticated fraud-detection tools to analyze and prevent fake reviews from ever appearing in our store.

The new AI-generated review highlights use only our trusted review corpus from verified purchases, ensuring that customers can easily understand the community’s opinions at a glance.” Said Vaughn Schermerhorn, Director, Community Shopping at Amazon.

Amazon has also been going after the sources of fake reviews with several new lawsuits recently. Back in June 2023 Amazon filled our lawsuits against companies offering fake reviews that Amazon said harm its selling partners.

https://cordcuttersnews.com/amazon-...op-fake-product-reviews-promote-real-reviews/

There is more about the lawsuits at the link. Also, this is a good site to follow for TV streaming news and assistance.
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Companies work around it ..... ever get these "Early Reviwer Program" cards ?

.... Just yesterday I received, a card in my snail mail, from a company that I purchased a blood pressure monitor from last month.
(The monitor is okay, but I'm not really sure it's 100% accurate. I gave no reviews on Amazon for it. )

The card I got is for a $50 gift card, if I give a 5 star review ....
I threw it away..... I received something similar a couple years back on a purchase for something ... (something I did like) .... I remember that I followed the necessary steps involved to do their review, but I never received anything .... but my review was posted on Amazon! ....


My review on this current purchase, this monitor, would have been dishonest anyway, as far as I'm concerned, but yet I was a customer of that company.

Not all reviewers know about the bribes people take to give glowing reviews....
Amazon isn't in the loop with the company & the customer with this practice, are they?
So how does that change the deceit?
 
JustBonee said:
Companies work around it ..... ever get these "Early Reviwer Program" cards ?

.... Just yesterday I received, a card in my snail mail, from a company that I purchased a blood pressure monitor from last month.
(The monitor is okay, but I'm not really sure it's 100% accurate. I gave no reviews on Amazon for it. )

The card I got is for a $50 gift card, if I give a 5 star review ....
I threw it away..... I received something similar a couple years back on a purchase for something ... (something I did like) .... I remember that I followed the necessary steps involved to do their review, but I never received anything .... but my review was posted on Amazon! ....


My review on this current purchase, this monitor, would have been dishonest anyway, as far as I'm concerned, but yet I was a customer of that company.

Not all reviewers know about the bribes people take to give glowing reviews....
Amazon isn't in the loop with the company & the customer with this practice, are they?
So how does that change the deceit?
Click to expand...
If I ever got a card like that I probably just tossed it. I toss 90% of my mail anyway. It's probably time to do away with or privatize snail mail but I'm not going to get off on that tangent. :rolleyes:

I don't know what Amazon or any of the others may be in the loop with. I'm suspicious though and I will look at snail mail a bit more closely.
 

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