Art, anything goes...

Another by Rein Nomm

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marco brambilla is unleashing a looping hollywood purgatory onto the sphere in las vegas​


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Brambilla is widely known for pioneering digital imaging technologies and AI to create immersive video installations that draw on the vernacular and use found imagery to satirize today’s society and question how we produce and transmit information. ‘A core aspect of my work deals with our relationship to technology,’ he tells designboom in a recent interview.

To create KING SIZE, the artist uses AI to carefully trace the singer’s legacy and mold it into a hypnotic spectacle. But behind the mesmerizing entertainment lies a darker truth; Elvis’s ascent to stardom and tragic death have exposed the failure of the American Dream, its tireless consumer-entertainment complex, and the damages caused by the culture of excess and capitalism. Marco Brambilla digs even deeper, pairing the Elvis Presley phenomenon with a peek into what the evolution of AI might entail.
Read on as the artist unpacks the hypnotic production behind KING SIZE and its haunting symbolism.


For very detailed pics and more explaination go to...

marco brambilla on KING SIZE, his monumental elvis presley artwork at the sphere las vegas
 

marco brambilla is unleashing a looping hollywood purgatory onto the sphere in las vegas​


View attachment 317601

Brambilla is widely known for pioneering digital imaging technologies and AI to create immersive video installations that draw on the vernacular and use found imagery to satirize today’s society and question how we produce and transmit information. ‘A core aspect of my work deals with our relationship to technology,’ he tells designboom in a recent interview.

To create KING SIZE, the artist uses AI to carefully trace the singer’s legacy and mold it into a hypnotic spectacle. But behind the mesmerizing entertainment lies a darker truth; Elvis’s ascent to stardom and tragic death have exposed the failure of the American Dream, its tireless consumer-entertainment complex, and the damages caused by the culture of excess and capitalism. Marco Brambilla digs even deeper, pairing the Elvis Presley phenomenon with a peek into what the evolution of AI might entail.
Read on as the artist unpacks the hypnotic production behind KING SIZE and its haunting symbolism.


For very detailed pics and more explaination go to...

marco brambilla on KING SIZE, his monumental elvis presley artwork at the sphere las vegas
Very interesting, and impressive in a certain way. But on the topic of Elvis and his emotional troubles, and death at a fairly young age... John Lennon said the lesson he took from Elvis's life is 'don't believe your own myth'. Don't believe in what press agents communicate about you. There is a tireless consumer-entertainment complex, but you must try to avoid being infected by it. Don't internalize the pedestal that fame & fortune have put you on, just because many of your fans may believe you belong on it.

No matter how famous you are, you're human and not something superior & removed from other humans.
 
"Thou shall have no other God's before me." I think they were called "idols". It is a very fast way to get promoted to stardom through the entertainment industry. That's their job. If the shoe fits, it fits. Look at Taylor Swift. I would say she has been knighted as an idol. Many worship her. She tries to remain human in spite of the publicity and wads of $$$$$$$. It is hard when you are worshipped to have a well adjusted ego. But, the show must go on. :)
 
I don't know much about styles of art, but I have a thing about rainy city street scenes, like this one. Don't think I've ever seen one I didn't like. :confused: Maybe it's the reflections and highlights.

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Me too, I love this kind of scene. It is something about rain and light, it stirs me up. Kind of sadness.
 
"Thou shall have no other God's before me." I think they were called "idols". It is a very fast way to get promoted to stardom through the entertainment industry. That's their job. If the shoe fits, it fits. Look at Taylor Swift. I would say she has been knighted as an idol. Many worship her. She tries to remain human in spite of the publicity and wads of $$$$$$$. It is hard when you are worshipped to have a well adjusted ego. But, the show must go on. :)
Indeed, it is always foolish to worship another human being.
 

marco brambilla is unleashing a looping hollywood purgatory onto the sphere in las vegas​


View attachment 317601

Brambilla is widely known for pioneering digital imaging technologies and AI to create immersive video installations that draw on the vernacular and use found imagery to satirize today’s society and question how we produce and transmit information. ‘A core aspect of my work deals with our relationship to technology,’ he tells designboom in a recent interview.

To create KING SIZE, the artist uses AI to carefully trace the singer’s legacy and mold it into a hypnotic spectacle. But behind the mesmerizing entertainment lies a darker truth; Elvis’s ascent to stardom and tragic death have exposed the failure of the American Dream, its tireless consumer-entertainment complex, and the damages caused by the culture of excess and capitalism. Marco Brambilla digs even deeper, pairing the Elvis Presley phenomenon with a peek into what the evolution of AI might entail.
Read on as the artist unpacks the hypnotic production behind KING SIZE and its haunting symbolism.


For very detailed pics and more explaination go to...

marco brambilla on KING SIZE, his monumental elvis presley artwork at the sphere las vegas

That is pretty amazing. I've never been in Las Vegas at night (or anything except passing through during the day) but this is almost worth the trip all by itself. I wonder why they call it a purgatory?
 

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