Fruit of the Loom's campaign for its new boxer briefs will feature a New York City icon: Times Square's Naked Cowboy.For the past 16 years, Robert Burck has played guitar in Times Square wearing only tighty whities, cowboy boots and a cowboy hat.A billboard on the Nasdaq Tower in Times Square will read, "Even the Naked Cowboy has changed his underwear."Then there is Robert Burke, The Naked Cowboy of New York City. Really, in the snow?
Then there is Robert Burke, The Naked Cowboy of New York City. Really, in the snow?