From Ford, May 19, 2021:
Ford prices the new electric F-150 Lightning pickup from
$40,000 to $90,000. Ford says its new electric F-150 Lightning pickup will be profitable when it arrives at U.S. dealerships next year. Pricing for the vehicle will range from about $40,000 for a work truck to about $90,000 for a high-end model.
F-150 Lightning is a powerhouse that delivers a targeted 563 horsepower and 775 lb.-ft. of torque – the most torque of any F-150 ever.
It offers an ingenious array of connected, intelligent features that improve over time via over-the-air software updates; FordPass app provides seamless access to charging stations and remote vehicle controls; available BlueCruise offers true hands-free driving on the highway, while enhanced Pro Power Onboard powers job sites or campsites.
Powered by dual in-board motors and with standard 4x4, F-150 Lightning can take on rough terrain with Built Ford Tough durability and capability. Along with a high-strength, military-grade aluminum alloy body, a new independent rear suspension delivers improved ride comfort, while an all-new frame uses the strongest steel ever put in an F-150 frame and supports a maximum 2,000-pound payload and up to 10,000-pound towing capacity.
Here's the ad Ford posted to YouTube: