SifuPhil
R.I.P. With Us In Spirit Only
- Location
- Pennsylvania, USA
Blue Buffalo pet food - if you read their website and listen to their commercials you'll believe that they're the greatest thing for your pets since catnip and pig's ears.
Is it true, or is it just more marketing magic?

Blue Buffalo gives the impression that they're as concerned for the health of your pets as you are. In fact, in their TV ads the spokeswomen (never a man) refer to their pets as "their little girls" or "their biggest boy" (in the latter, accompanied by her biological son walking next to a massive dog and looking sadly downward). The anthropomorphism exhibited in these commercials is one thing - many people refer to their pets as furry members of the family. But I thought this was taking things a wee bit too far.
My questions about Blue Buffalo don't end there. They've had several recalls of their products over the last few years, and on one consumer affairs site there are 261 comments, with an average satisfaction rating of less than 1-1/2 out of 5 stars. Lots of complaints about diarrhea, kidney problems, even the packaging of a totally different product - Fancy Feast! - in a Blue Buffalo bag.
When representatives of the company were questioned about this last incident, they merely replied "accidents happen".
Oh, really? This is the same company that gives the song and dance about how important your pets are to them? And at their premium price-points, they should be showing a bit more interest in what their customers think.
Is it true, or is it just more marketing magic?

Blue Buffalo gives the impression that they're as concerned for the health of your pets as you are. In fact, in their TV ads the spokeswomen (never a man) refer to their pets as "their little girls" or "their biggest boy" (in the latter, accompanied by her biological son walking next to a massive dog and looking sadly downward). The anthropomorphism exhibited in these commercials is one thing - many people refer to their pets as furry members of the family. But I thought this was taking things a wee bit too far.
My questions about Blue Buffalo don't end there. They've had several recalls of their products over the last few years, and on one consumer affairs site there are 261 comments, with an average satisfaction rating of less than 1-1/2 out of 5 stars. Lots of complaints about diarrhea, kidney problems, even the packaging of a totally different product - Fancy Feast! - in a Blue Buffalo bag.
When representatives of the company were questioned about this last incident, they merely replied "accidents happen".
Oh, really? This is the same company that gives the song and dance about how important your pets are to them? And at their premium price-points, they should be showing a bit more interest in what their customers think.