Just when you think you've already been bombarded with advertisements on TV, on the radio, billboards on the roads and highways, on the internet, in your mailbox, etc.....they are planning to use the night skies to advertise companies and products. This thought sickens me, what do you think? More here.
We’re accustomed to being bombarded by ads. TV, radio, smartphones, newspapers and magazines, movie theaters, billboards — all of them feeding us with a steady supply of messages designed to influence our purchasing choices, among other things. Now, though, a Russia-based startup has a plan to use constellations of tiny satellites to fill the sky with brightly lit ads from hundreds of miles up.
Think about it. You’re gazing dreamily out of the window at night, enjoying the beauty of a starry sky, only to find Cassiopeia obscured by a McDonald’s ad offering two-for-one Big Macs in a limited-time promotion.
StartRocket, the team behind the wacky-sounding idea, believes it will have its equipment ready by 2020, with contracts offered to corporate customers soon after.
Turning the sky into an enormous canvas for satellite-generated ads would be a winner for marketers looking for new ways to reach their audience, according to Vlad Sitnikov, the fellow behind the ambitious project.
“We are ruled by brands and events,” Sitnikov told Futurism recently. “The economy is the blood system of society — entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space.”
The plan, as demonstrated in a StartRocket video (above), is to use the satellites to light up different messages for up to six minutes at a time, with the constellation located between 250 and 310 miles above Earth. The video shows the satellites getting into formation to spell out the word “Hello.” Next up is an upside-down McDonald’s logo floating through the night sky, and then a message from KFC tempting us with its greasy goodies.