Genius marketing for the masses

bobcat

bobcat

Well-known Member
Location
Northern Calif
From time to time we come across marketing brilliance that should go into the marketing Hall of Fame (If there was one).
One example that came to mind recently is Thomas' English Muffins. It promotes the product boasting all the "nooks and crannies"
As we all know, those are air pockets. They are selling you air ...... and you're happy to pay for it. Now that's genius.

English Muffins.jpeg
 

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I watch stuff on Paramount lately and I love this one commercial for a simple
ailment when they give all the possible side effects: may cause weight gain,
respiratory issues, diabetes, on and on just to be rid of a rash!
I am not so vain that I want those possibilities just so people may may "Doesn't
she look great!"
 
HazyDavey said:
My nomination,The Pet Rock.

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When I was in 8th grade I knew someone who had a pet rock, not that one, I mean just a rock. We thought he was nuts. Years ahead of the pet rock commercially available. He also noticed South America seemed to fit into Africa quite some time before we were exposed to plate tectonic theory. Of course, that was something that had been noticed for a long time, but coming up with a decent theory as how it worked took time.
 
bobcat said:
From time to time we come across marketing brilliance that should go into the marketing Hall of Fame (If there was one).
One example that came to mind recently is Thomas' English Muffins. It promotes the product boasting all the "nooks and crannies"
As we all know, those are air pockets. They are selling you air ...... and you're happy to pay for it. Now that's genius.

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Click to expand...
Pockets of air, until they're all pockets of melted butter. Works for me. 😋
 
When I was in high school, I painted my white canvas gym shoes by hand; complete little acrylic and oil paintings in each section of both shoes, each painting in a different style - Gothic, Renaissance, Mid-Century Modern, Pop, etc.

Something like 25-30 years later, the Vans Shoe company was doing it, and the Vans art slip-on became their biggest seller.
Somebody stole my genius!
 
-Oy- said:
Crumpets anyone? :love:
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Yes please!! Especially with lashings of butter and Strawberry jam. The butter melts through the holes, and so does the jam, so you end up with a delicious sticky mess that drips all over your hands. Yum!!

I particularly like the sourdough ones you can get now. They have a slightly different texture and colour to the normal ones.

I also like Welsh cakes, Tescos ones are great. I tried M&S ones once, but they were too cinnamony for me.
 
Flarbalard said:
I say that they aren't selling you air, but surface area. The more nooks and crannies the more surface area for butter, jam, etc to cling to. I wouldn't rate that brand in the top tier of muffins I've had, but everybody likes something different.
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You beat me to it, @Farbalard. I always enjoyed Thomas' English muffins because the butter would seep into the nooks and crannies. With cheaper brands the butter just stayed on the surface and often dripped right off.

But to each their own! I'd be lying if I claimed to have never fallen for a marketing trick.

I remember each year at the New York State Fair, "invisible dogs" were popular. It was just an empty leash and harness configured to bop around like a real animal was in it.
 
I went shopping for groceries this morning, and after seeing this thread, I grabbed a package of English muffins. I don't believe I've had one for forty years. I just noticed they happened to be Thomas too. Not that I ever paid attention to the brand name before. Just finished one off too. Yum!
 
I had all but forgotten about invisible dogs ...

There used to be bakeries where I grew up that you could buy fresh English muffins, those were always the best. Maybe not a fair comparison to store bought. Those places are long gone to history. Heavy sigh.
 
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