Jif settles the great debate with a GIF peanut butter jar

RadishRose

RadishRose

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New York (CNN Business) Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

The purpose is to "settle the great debate" over how to pronounce the looping image format that has overtaken in the internet, J.M. Smucker Company (SJM), the brand's manufacturer, said in a press release.

Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to "put a lid on this decade-long debate": Both GIF and the peanut butter are pronounced "Jif."

The limited edition jars are on sale for $10 on Amazon, just in time to celebrate National Peanut Butter Lover's Day on March 1. (The typical price of the same-sized jar for regular peanut butter costs roughly half of that.)
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Well, I won't be ordering a $10.00 jar of this brand, "collectable" or not. It's kind of cute though, don't you think?

I use the soft G for GIF. my grandson uses the hard G. How about you?

https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
 

Soft G. And every time I do, my daughter corrects me. And then we get into a debate. I finally shut her up by referencing the Miriam Webster dictionary's audio pronunciation function, which has dual pronunciations!

See???
 
As a long-time IT worker, I've heard this debate many times, and it remains as pointless as ever. Either works - hard or soft, you still know what they're talking about. From a linguistic standpoint, the rules of English pronunciation support both (cf. gin and gill, gist and gift, etc.).

This is the kind of thing we mean when we say, "Don't sweat the small stuff."
 
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