Marketing and sexism

Warrigal

Warrigal

SF VIP
Location
Sydney, Australia
This pair of images says it all.
Guess which one is the fake.

marketing writers.jpg

Now I must find out who Sylvia Plath and Ted Hughes might be.
 

There really is a book The Letters of Ted Hughes and the cover looks like this

51NrKvp5ZLL.jpg


No sex, no sales? This book is doomed.
Or is it only women authors who need sex to sell their books?

One would think the attitudes of the TV Mad Men might not still prevail in 2017.
 
Warrigal said:
So TnT, because the one on the left is of a woman wearing a bikini, the letters of Sylvia Platt will be widely read by men?
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I doubt it. Sylvia Plath was a poet, 1932-1963, who suffered from mental illness, She and her husband, Ted Hughes, had a tumultuous relationship and Plath ultimately gassed herself in her kitchen over an affair Hughes was having. Doesn't seem to me like the stuff that most men would be particularly interested in. Just my opinion.
 
Warrigal said:
So TnT, because the one on the left is of a woman wearing a bikini, the letters of Sylvia Platt will be widely read by men?
Click to expand...

I have no clue, I was just "taking the ball and running" with the thread theme of "Marketing and sexism ".

Both are at a lower state of undress, so the visual of partially clad persons is a marketing ploy using sex as a vehicle.

I still think the image of the guy on the right was edited, making the probability of it being the fake more likely.
 
Yes Laurie. It didn't take me very long to find out who they both were.

It is interesting that both were renowned poets and writers but the covers of collections of their letters are treated so differently. Imagine how inappropriate it would be to give the same treatment to say Joan Sutherland while treating Pavarotti as the artist that he is?
 
Warrigal said:
Yes Laurie. It didn't take me very long to find out who they both were.

It is interesting that both were renowned poets and writers but the covers of collections of their letters are treated so differently. Imagine how inappropriate it would be to give the same treatment to say Joan Sutherland while treating Pavarotti as the artist that he is?
Click to expand...

You're up on me then, Wiri.

I've no idea who the female is!
 
Exactly my point, Ruthanne. It is the male gaze being catered to.
That is why the male poet is fully clothed and the female equivalent is depicted in her bathers.
She is dead now and cannot protest.
 
As said, marketing using sex as a tool is a pervasive aspect of the industry. "sex sells".

By the way, this is not exactly "fully clothed":


marketing writers.jpg
 
No it is not, but then it is a fake. I posted the real cover and it shows a sombre photo of an academic.

51NrKvp5ZLL.jpg


No publisher is ever going to use a cover that shows an highly regarded male poet and writer in his budgies but his female equivalent...

... that's a different story altogether.

513Uy04CccL._SX328_BO1,204,203,200_.jpg


Apparently her intellect is less marketable than her body.
 
Warrigal said:
No it is not, but then it is a fake. I posted the real cover and it shows a sombre photo of an academic.



No publisher is ever going to use a cover that shows an highly regarded male poet and writer in his budgies but his female equivalent...

... that's a different story altogether.



Apparently her intellect is less marketable than her body.
Click to expand...

So, the thrust of this thread goes beyond marketing and sexism, and is more concerned with marketing and sexism

as it relates to the feminist perspective?


None of this is brand new, save for those not old enough to remember the 1970s.
 

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