So many businesses have forgotten what it's like to be a customer. I functioned as a training manager for a large company and conducted what I called a "field trip". We would go over to our competitors, sit too far away to hear what was said and I would ask my people, "who would you want to take care of you and who don't you care to do business with". Just by observing the workers mannerisms, my trainees would inevitably come up with the same observations. I explained that the customers were depending on people to provide and enhance a service that, in most cases, was an adventure or treat for them and they were spending their hard earned dollars to allow them to remain employed. My whole purpose was to let them realize that, like it or not, every customer is left with an impression, and the quality of that impression is dependent on the quality and your understanding of your obligations. Customer service has suffered tragically over the years through employees feeling that they can do things the way they want to without fear of retribution.