It is keto meal replacement shake that contains all the vitamins and minerals for one third of your daily nutrients. I have been using it for about four years I think. You can drink it as a shake or freeze the shake and make it into ice cream (which is what I do). You can also make it into recipes which a lot of people do. They have a recipe section on their website. This is the link to it if you want to see it. Keto ChowKat what is in the keto chow?