Remember when shopping mail order was considered low class?
Goodness, this is the first I have ever heard of such, however, had it not been for the likes of the Sears Spring & Summer and the Sears Fall & Winter catalogues, as well as the Sears Christmas Wish Book, we, as in me and my baby siblings, would have seen even less than we did.
Everyone I knew shopped the Sears catalogues, especially those with kids.
Whatever things outside of that ordered through the Sears catalogues, came from the likes of department stores such as Saan's, Fields, Hudson's Bay, Woolworths, Kresge's, along with a few other places.
I remember going into and shopping for the first time in a few boutique ladies-wear stores in my teens, Dee's Ladies Apparel, being one of them. Dee's, was the place to buy dress slacks, tops, and all things in-between. Of course with the selection and high quality names brands they carried, came a higher price, but I was babysitting regularly at the time and would save my money for that one special thing I had my heart sold on.
As for toys and things under the Christmas tree each year, 95% of all found under our tree was from Sears.
With my own children I used to order a ton of things out of the Sears catalogues, especially when my kids were little. Seemed that Sears always had a 2 for 1 sale on, or sales in general. Baby pyjamas, shirts, underwear, tops, pants, between Sears and Woolworths, my kids were 5 & dime kids.
I used to love how so much of what Sears offered was quality categorized, for example, they carried "economical crib sheets", or you could order "premium quality crib sheets", and then there was "Sears Best crib sheets". It was like that for most everything and anything you were in need of.