You seem to be forgetting that most of us have a limited amount of time to explore new areas of information. In economics, there is something called Opportunity Cost. Assume I have saved up $500 over past month. If I buy a new couch with that $500, I have lost the opportunity to get a new $500 suit of clothes. Or to pay down my credit card bill by $500. Or rent a cottage for a long weekend at the beach. Time, like money is a limited asset for the vast majority of us. Our time is often more valuable than money especially as we age. So, we need a good reason to spend it on something such as clicking on links. Naked links give us little if any justification to spend our time on them. Therefore, we use the time studying a foreign language, playing with the grandkids, cooking a healthy meal, taking a refreshing nap, etc. I believe the opportunity cost for a naked links is just too high. OTOH, if the explanation says something like âThis link lists 8 ways the nutrients in blueberries can help people avoid diabetes, toe nail fungus, and post nasal dripâ then a person is better informed as to their choice of how to use their time. And they might choose to click on the link.