Swearing In Commercials

fmdog44

fmdog44

Well-known Member
Location
Houston, Texas
Just watched a commercial for a hearing aid company where the people used the F bomb and it was bleeped out. I see this more and more in commercials. I guess the marketing people believe swearing is going to attract more customers. Maybe that is why we see more overweight people in commercials now. Why not bring back cigarette commercials?
 

fmdog44 said:
Just watched a commercial for a hearing aid company where the people used the F bomb and it was bleeped out. I see this more and more in commercials. I guess the marketing people believe swearing is going to attract more customers. Maybe that is why we see more overweight people in commercials now. Why not bring back cigarette commercials?
Click to expand...
What? What’s wrong with overweight people. I’m overweight. Are you saying I can’t be in a commercial?
 
What was once called "gutter language" crept out of the gutter years ago, and has since made major inroads into popular entertainment and all-too-everyday speech. Bleeped-out vulgarities are instantly recognizable for what they are, and advertisers know this; perhaps they think such inclusions make them cool, hip, or appealing to a younger audience. We all probably know or have met people who can't utter two consecutive sentences without including an obscenity or vulgarity. The coarsening of culture is real, and all around us, even modeled on the highest levels... 🙀
 

It's even showing up in book titles...I got an ad from my audiobook club for a book called, "Unf--k Your Life" and I know there are others. like "The Subtle Art of Not Giving a F--k".

These are supposedly self-help books. In my opinion, someone should help them develop a better vocabulary. In this day and age, the word is neither shocking nor particularly attention-grabbing...it just gives me a bad feeling about the book before I've even read it (which I won't)...
 
When I attended church for a few years with my wife, I heard all manner of swearing. They thinly disguised it as "flippin", "floppin", friggin", freakin", etc., but we all knew what it was (but nobody was allowed to say so), with the same first letter, syllables and same flow and usage in a sentence as the so-called "F-bomb". These are known as "minced oaths", designed to make swearing somehow socially acceptable.

It reminds me of attending the afternoon coffee in our association community room years ago when the first group of folks lived there, the previous generation right before mine. They would frequently talk about so-called "dirty" subjects by talking around them in such a way as to make it obvious what they were talking and giggling about, but if anyone actually said what it was, that was grounds for being asked to leave.

So this kind of thing has been going on for quite some time. The difference is that the thin, socially acceptable, disguise has been removed to be what it really is. Whether that is a good or bad thing depends on individual judgement, I am simply pointing out that it is nothing new. To me, it all seems a bit hypocritical. If we shouldn't say such things, why approach them at all, thinly disguised or not?

Tony
 
Aneeda72 said:
What? What’s wrong with overweight people. I’m overweight. Are you saying I can’t be in a commercial?
Click to expand...
No but is is saying being overweight is not unhealthy and the reason we re seeing overweight people on the tube is millions of shoppers are overweight. It's all in the marketing. You don't see 98 lb. fashion models scrubbing floors like we did many decades ago.
 
Have not seen any swearing in commercials-yet, probably not paying attention.
Divorced myself from paying attention to just about everything that did not require
immediate attention twenty years ago.

I know the cussing, killing, torture and other repulsive events cannot be escaped if you watch TV.
The nation is going to hell and the sky has already fallen.
 
The F word has lost the clout it used to have. I always thought it odd that they could kill someone brutally on tv, but no one was allowed to swear. I mean, come on.... I used to be offended by all kinds of swear words. It was in my training. The men in my life accustomed me to it. A word is just a word is just a word.
 
Fyrefox said:
What was once called "gutter language" crept out of the gutter years ago, and has since made major inroads into popular entertainment and all-too-everyday speech. Bleeped-out vulgarities are instantly recognizable for what they are, and advertisers know this; perhaps they think such inclusions make them cool, hip, or appealing to a younger audience. We all probably know or have met people who can't utter two consecutive sentences without including an obscenity or vulgarity. The coarsening of culture is real, and all around us, even modeled on the highest levels... 🙀
Click to expand...
They're swearing in video games too now. Great role models for the kids.
 
Autumn said:
It's even showing up in book titles...I got an ad from my audiobook club for a book called, "Unf--k Your Life" and I know there are others. like "The Subtle Art of Not Giving a F--k".

These are supposedly self-help books. In my opinion, someone should help them develop a better vocabulary. In this day and age, the word is neither shocking nor particularly attention-grabbing...it just gives me a bad feeling about the book before I've even read it (which I won't)...
Click to expand...
It's in memes and all kinds of stuff. I had a meme quote earlier that I removed the F bomb from.
 
Phoenix said:
The F word has lost the clout it used to have. I always thought it odd that they could kill someone brutally on tv, but no one was allowed to swear. I mean, come on.... I used to be offended by all kinds of swear words. It was in my training. The men in my life accustomed me to it. A word is just a word is just a word.
Click to expand...
It's more annoying for me to hear that bleep sound than hear the word, especially in comedy routines where it can be repeated frequently in a casual and unoffensive way..
 
It's somewhat distressing to me that people feel they need to use that kind of language to get their points across or to make a "good" film or T.V. show. To me it detracts from a potentially good script. Don't get me wrong...I'll curse if I'm really upset about something but rarely will I use the F word and absolutely hate the MF word. But I've actually started watching shows where those words were literally in every other sentence. I don't care how good the reviews are (from friends and critics), I stop watching.

I remember when SOB..spelled out of course, was first allowed by censors. They used it every chance they got on Supernatural. Then I started hearing it on other shows. I haven't yet seen the commercial you posted about but why am I not surprised.
 
If you enjoy watching old war films, you will surely have noticed the distinct difference between American and British films. The British are very correct and unrealistic, having little violence and no swearing at all. The Americans are far more vulgar...full of MFs and SOB....an assault on the senses. I know which I prefer!
 
I am bilingual I swear. If someone needs to let it fly better than taking out a gun and shooting someone. Oh I am overweight too and gray haired Probably no hope for me at 63. Lol anyone up for cheesecake??
 
Our culture is becoming more coarse. Younger generations think it is hip or cool. Its not new because my generation thought so, too. Comics have known this a long time, but the shock value has decreased.
Advertisers dont care what senior age viewers think or buy--except for age related products and services. They aim for the 24-50 audience. Swearing as a habit is vulgar, trite, boring, boorish and low class. However, many recent presidents swear also, as do celebrities, etc.
 
You must log in or register to reply here.

Back
Top