It's the tools of marketing that steer consumers. The only tool of capitalism is freedom...the freedom to invent, invest, produce, own your own business, and buy things. That's all capitalism is.
Competition drives the market and the market drives consumers. People have to learn to be smart consumers. Some learn quickly, some are slow, and some never learn.
As to AI, that's a case of convenience driving the consumer. I can live with the inconvenience of resisting it. Tech businesses are very aware that most people want maximum convenience. It's a huge selling point. Probably most people don't understand AI, and tech businesses are aware of that, too. And maybe they aren't saying as much about it as they could....intentionally.