Once I insisted that my wife ride the Tilt-A-Whirl at the State Fair, and she finally relented and gave in, but got very sick and felt bad the rest of the day. She said never again.
But on another time, when we went on vacation to Colorado, they had real helicopter rides by a daredevil pilot, swooping down into a canyon, appearing to almost bang into things - it went on and on, maybe 10 minutes. I wouldn't ride that at all, but she wanted to and did, and was laughing when she got off.