Warrigal
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- Location
- Sydney, Australia
I've never heard of co-branding of credit cards before but it seems that a bank in Omaha has severed its credit card link with the NRA. Public opinion on social media has been the driving force. There will be customers annoyed by this action but the banks seems to have decided on which side its bread will be buttered going forward.
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First National Bank of Omaha ends relationship with NRA
Brad Davis World-Herald Business Editor
In the midst of the fallout from last week’s deadly school shooting, First National Bank of Omaha found itself in the middle of a social media backlash: Some people were calling out the bank’s relationship with the National Rifle Association.
The bank issues “co-branded” credit cards with the NRA — First National cards emblazoned with the NRA logo. Recent ads beckoned people to “Carry the Official Credit Card of the NRA” and offered a $40 statement credit.
On Thursday, First National, the country’s largest privately held bank, with about $20 billion in assets, said it would stop issuing NRA-branded cards.
First National spokesman Kevin Langin told The World-Herald that “customer feedback” caused the bank to review its dealings with the NRA. After the review, Langin said, the bank decided that it is “not going to renew the contract” to issue the NRA cards. He wouldn’t say when the contract was set to expire.
More here: http://www.omaha.com/money/first-na...cle_c55d1003-5c88-59a1-83d5-3e7712863459.html
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