My dad didn't like rice, he was a meat, potatoes and vegetable man which was very common in both my generation and area. My mom though did make it once in awhile but more as a sweet treat with some sugar, cinnamon and a bit of milk added.
I never made it a lot for my kids as I'd simply never had it a lot. But now I LOVE it and have been on a bit of a rice kick lately.
We also have wild rice in my area which is an entirely different thing and that stuff is addictive!
I used to do mostly potatoes if a starch but now I mix it up quite a bit.
I love yellow rice (most comes flavored with saffron, etc.), white, long grain, etc. I have yet to try brown rice but keep meaning to. I also buy Spanish or Mexican rice, just the box as those are just the right flavors to go with certain meals.
I never really thought I liked most Asian food either but have entirely changed my opinion on that. I simply had no idea of some of the meals they had from the limited experience I had with it.
Right now I'm on a potatoes week, and have some pasta also made up but I'd been on a rice kick for probably the four to six weeks before now.
I make oven rice in the winter when it's cold. You just take a cake pan, add the rice, water, etc. but I generally flavor even white rice up. I'll add some bouillon, spices, onion and usually some veg to cook right in it. It's so easy and warms the house up to start the oven. Just mix all in the cake pan, stick it in the oven until done. I do the same on the stovetop, flavor it up and cook.
Even just a bit of soy sauce on some white rice as a quick side, yum. I don't generally go that simple, but I do it nothing prepared.