Mr. Holmes Bakehouse, San Francisco, CA (This bakery was featured on CNN just a few minutes ago, and I thought of this thread.)
Cruffin: A cross between a croissant and a muffin. It comes in the shape of a muffin, but the flakey layers of "laminated" (with French butter) brioche dough give it the pull-apart texture of a croissant.
Customers are willing to line up for 90 minutes or more at this bakery, in a rather seedy part of San Francisco, to get their hands on one. "Well, two, to be precise. That's because ... demand ... at Mr. Holmes Bakehouse has been so great since its debut that owners have limited sales to just two per customer, so as not to disappoint their growing fan base."
Cruffins at Mr. Holmes Bakehouse are filled with a different flavor each day.