Think you do not like Vegemite?

Bretrick

Well-known Member
Spaghetti Vegemite
Cook 375 grams Spag. Drain and keep 1 cup of pasta water.
Melt 50 grams butter, 1 teaspoon Vegemite and 1 tablespoon pasta water, mix to combine.
Add Spaghetti, mix to combine well.
Serve with your favourite grated cheese.
 

I delivered about 2 kg of home grown tomatoes to my neighbour yesterday and they had the biggest glass jar of Vegemite I’ve ever seen ….seen plastic tubs in Costco but not big glass jars …..

Vegemite used to be a fairly cheap staple in most Aussie homes but it’s quite expensive now days
 
I delivered about 2 kg of home grown tomatoes to my neighbour yesterday and they had the biggest glass jar of Vegemite I’ve ever seen ….seen plastic tubs in Costco but not big glass jars …..

Vegemite used to be a fairly cheap staple in most Aussie homes but it’s quite expensive now days
$4 for the smallest jar. 150grams.
 

Copied from this link …. VEGEMITE Heritage - Tastes Like Australia

HERITAGE​

The Discovery​

The VEGEMITE brand has a history spanning over 95 years. Its story began in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group – brewer’s yeast.
After months of laboratory tests, Dr. Cyril P Callister, Australia’s leading food technologist of the 1920s and 30s, developed a tasty, spreadable paste. It was labelled ‘Pure Vegetable Extract’.

The Spread That Could​

The Fred Walker Company initiated an ingenious plan; to have the Australian public officially name their spread. A national competition was launched, offering an attractive 50 pound prize pool for finalists. Unfortunately, the name of the winning contestant was not recorded, but it was Fred Walker’s daughter who chose the winning name – VEGEMITE – out of hundreds of entries. In 1923, VEGEMITE spread graced the shelves of grocers Australia wide. “Delicious on sandwiches and toast, and improving the flavours of soups, stews and gravies,” was how the spread was first described and marketed.
The reality was that Marmite, a thick, dark English spread, already dominated the Australian market and Australians were reluctant to even try Fred Walker’s locally made product. Poor sales of VEGEMITE spread resulted in its name being changed in 1928 to ‘Parwill’. Walker was determined to emulate the success of Marmite and the logic behind the re-branding strategy was simple; “If Marmite…then Parwill.”
Walker’s innovative method of marketing was, however, unsuccessful. Parwill failed to gain momentum across the country. It would take Fred Walker 14 years of perseverance and a change back to the original VEGEMITE brand for Australians to embrace what would later become an Australian icon.
 
Copied from this link …. VEGEMITE Heritage - Tastes Like Australia

HERITAGE​

The Discovery​

The VEGEMITE brand has a history spanning over 95 years. Its story began in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group – brewer’s yeast.
After months of laboratory tests, Dr. Cyril P Callister, Australia’s leading food technologist of the 1920s and 30s, developed a tasty, spreadable paste. It was labelled ‘Pure Vegetable Extract’.

The Spread That Could​

The Fred Walker Company initiated an ingenious plan; to have the Australian public officially name their spread. A national competition was launched, offering an attractive 50 pound prize pool for finalists. Unfortunately, the name of the winning contestant was not recorded, but it was Fred Walker’s daughter who chose the winning name – VEGEMITE – out of hundreds of entries. In 1923, VEGEMITE spread graced the shelves of grocers Australia wide. “Delicious on sandwiches and toast, and improving the flavours of soups, stews and gravies,” was how the spread was first described and marketed.
The reality was that Marmite, a thick, dark English spread, already dominated the Australian market and Australians were reluctant to even try Fred Walker’s locally made product. Poor sales of VEGEMITE spread resulted in its name being changed in 1928 to ‘Parwill’. Walker was determined to emulate the success of Marmite and the logic behind the re-branding strategy was simple; “If Marmite…then Parwill.”
Walker’s innovative method of marketing was, however, unsuccessful. Parwill failed to gain momentum across the country. It would take Fred Walker 14 years of perseverance and a change back to the original VEGEMITE brand for Australians to embrace what would later become an Australian icon.
Thank you for posting this informative piece. Parwill :LOL:
 
Being a Kiwi kid we had Marmite and Vegemite in the cupboard, there's really not a lot of difference.
Marmite has been made in NZ since WW1 when England was concerned about a shortage of supply, I understand that the Kiwi Marmite is significantly different to the English product.
Since the debacle of the cheesymite iSnack2.0 I have never bought Vegemite again. The Marmite factory in Christchurch was destroyed in the 2011 earthquake and there was a temporary shortage of supply.
 
its just a matter if fexibility and this is a good test - I was british and still have a bT passport but converted to vegimite quuite easily and now have an ozie passport too!! - dual nationality - no pain all gain?? and love it : it's all a matter of flexibility - don't be so rigid fgs??
 

Back
Top