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"This unusual segment of the business has been around for quite some time. Movie stars Betty Grable and Fred Astaire both had insurance policies on their legs in the first half of the 20th century. Astaire's $150,000 insurance coverage wasn't much compared to Grable's cool $1 million policy. These days celebrity insurance regularly covers much more than that. Singer Mariah Carey has also been blessed with good looks and especially fine legs. In 2006, the singer agreed to front for Gillette's Legs of a Goddess campaign. To protect this position, Carey took out a $1 billion insurance policy on her legs, according to the San Francisco Chronicle. One source told Britain's Daily Mirror at the time that "the sum reflects her popularity. She's about to start a U.S. tour and she'll have to be careful." "