I suspect Russia didn't realise or was unprepared for the backlash from the west in this age... Rather than immediate backlash in war.....but cutting them off from western civilisation... removing services and goods that Russian People have become used to , such as Amazon, Starbucks, Coca-Cola, KFC, and McDonalds have all ceased trading.
BP & Shell closed their petrol and aviation fuelling stations in Russia.
Apple , Amazon, Google and Tik-Tok, have all suspended services to Russia.
Samsung has suspended shipments The South Korean tech company is Russia’s largest smartphone manufacturer.
Airbnb has blocked Russians from booking rooms on its platform and dropped Russian listings from its site.
Mastercard suspended its network services in Russia at the weekend. Russian banks will no longer be supported by the Mastercard network regardless of whether their cards are used inside or outside the country.
Other consumer-facing brands that have halted sales in Russia include the UK carmakers Jaguar Land Rover and Aston Martin.
Internationally, Ford, GE, Ferrari and Mercedes Benz owner Daimler have all curtailed operations in the country. US motorcycle maker Harley Davidson has also suspended all business.
Many fashion brands and retailers are taking part in the boycott.
At the top of the market, Burberry, Canada Goose and LVMH - owner of luxury brands including Louis Vuitton - have stopped shipments and shut shops in a blow to oligarchs.
Retailers including H&M and Zara-owner Inditex have curtailed activities in Russia.
And brands ranging from Levi to Adidas and Nike have stopped shipping to the country. IKEA and Lego have also joined the international corporate shunning.
Russians are also having their entertainment cut off: streaming services Netflix has suspended operations there and studios including Disney, Warner Brothers, Sony and Universal have pledged not to release new films there for the foreseeable future.
Spotify has shut its offices in Russia in response to what it called Moscow’s “unprovoked attack” on Ukraine.
The exodus extends to finance and professional services: UK-based “big four” business consultants and accountants – Deloitte, EY, KPMG and PwC – have insisted they will shut their Russia offices. Most major consultants, including Bain and McKinsey, have cut back on business.
Banks are pulling out too, including major international players HSBC and JPMorgan.
Russians are also having their entertainment cut off: streaming services Netflix has suspended operations there and studios including Disney, Warner Brothers, Sony and Universal have pledged not to release new films there for the foreseeable future.
Spotify has shut its offices in Russia in response to what it called Moscow’s “unprovoked attack” on Ukraine.
Instead of closing its sites in Russia, Burger King is said to be donating the profits from its 800 franchised restaurants in Russia to Ukrainian relief efforts.