Genius marketing for the masses

[Lawrence00]

Learn something new every day. English muffins are NOT English. They are an American invention. The English have something called a Crumpet, and might use the stale ones to play something called Cricket

 

[JustDave]

Have you just tried a spoon for that?

A spoon can't hold as much butter as an English muffin.

 

[timoc]

Toblerone, it tastes so much more delicious when it's triangular.

 

[Tommy]

Out of curiosity, I once bought a package of crumpets from Whole Foods. My impression was of dry. flavorless English muffins with far fewer "nooks & crannies"

 

[Tommy]

Bottled "spring water" (aka plain old well water in a fancy bottle). Cans of air for cleaning electronics.

 

[Kaila]

A spoon can't hold as much butter as an English muffin.

That would be a good advertising point!

 

[Paco Dennis]

Out of curiosity, I once bought a package of crumpets from Whole Foods. My impression was of dry. flavorless English muffins with far fewer "nooks & crannies"

I sure wouldn't but Whole Foods again!!

 

[Naturally]

The Thomas' English Muffins is a classic example of reframing a weakness as a strength. Air = emptiness, but “nooks and crannies” = texture, perfect for holding butter or jam. Creating emotional value from something mundane. You’re not paying for bread, you’re paying for the satisfaction of those perfect little pockets. Memorable, repeatable messaging. It sticks. People remember “nooks and crannies,” even decades later. Genius marketing in making emptiness feel valuable.

Turn flaws or ordinariness into features, make people care, and give them a story to remember.

Here's three off the cuff completely absurd but marketing-genius product ideas with slogans and campaign concepts:

1. Product: NapCap – a stylish, soft hat that generates a micro-nap zone wherever you are.
Slogan: “Nap Anywhere, Dream Everywhere.”
Campaign Idea: Videos of people napping on crowded subways, in offices, even at parties, looking blissful while the world moves chaotically around them. Social hashtag: #NapLikeAPro.
Genius Twist: Turns a basic hat into a personal escape pod. Everyone secretly wants the power to nap on demand.

2. Product: EchoSocks – socks that “remember” your steps and give gentle vibration reminders to walk, stretch, or dance.
Slogan: “Step Smarter, Feel Better.”
Campaign Idea: Show people stuck at desks or binge-watching, then smiling as their socks nudge them into tiny victories. User-generated challenges: #SockItToMe.
Genius Twist: Ordinary socks become a wearable coach and conversation piece—health + humor in one.

3. Product: MoodMug – a coffee mug that changes color to match your mood, tracked via a simple wristband.
Slogan: “Your Coffee, Your Vibe.”
Campaign Idea: Morning routines turned dramatic: mug glows blue for calm, red for energy, purple for creativity. Social posts: #SipYourMood.
Genius Twist: Turns a routine beverage into a self-expression accessory. Selling personality + coffee in one.

 

[WheatenLover]

I like (real) bagels more than English muffins. Crumpets were disappointing. That's okay, haven't seen them in a grocery store for years. I like the idea of them more than I do English muffins.