When I'm watching TV, the Mute button my remote gets plenty of exercise. It seems that the frequency and duration of commercials have been increasing steadily lately, and there is more time devoted to commercials than the actual show, on some of the channels. There is a growing list of products I will NOT consider buying as a result of these excessive commercials.
Yup!
I'm amazed at the stupidity of these company's sales depts that don't realize this.
Also something I've thought about: The TV or radio stations that accept these ads have options, but they're even too stupid to figure it out. Something like this:
To a prospective advertiser: "We do not accept ads that offend people, and we have a pretty good handle on which ads those might be. We will also not repeat your ad more than twice per hour. Because of our policies, we have a happy listener/viewer base. We charge a bit more to run ads, but our base is expanding, drawing from those stations who will let anybody advertise anything they want. So if you advertise with us, you will reach a larger audience."
Something like this may happen, slowly, but I don't see it yet. It will take many years. (I just shut "Flo" off . . . ok, back to typing). The obsession companies have had in the past 15 years or so to do everything they can to insulate themselves from their CUSTOMERS (i.e. trying to reach a human being on the phone) is slowly reversing. The endless, valid, and angry complaints are making a difference.
I've done numerous things in the past couple of years to fight this: Switched credit card companies twice (Discover has the best customer service); switched cell carrier (Consumer Cellular is light years ahead of all others as far as customer service).
I also threatened to get a lawyer involved (and I wasn't nice about it) regarding a company I simply COULD NOT get ahold of no matter what I tried. There was $4,000 involved so it was important. The threat was against an intermediary company so they got things fixed -- rather quickly.
Too bad most of us here will not live long enough to see this turn around, back to normalcy, to where it used to be. Back to when companies realized that it's not a good business plan to insulate themselves from people WHO ARE GIVING THEM MONEY. Lol, seems pretty simple.
I've been self-employed for 35 years and this all seems so simple, and will work with any business: Give people
what they want,
when they want it, to the best of your ability.
And of course they need to re-learn the timeless advice: "The customer is always right."
Oh well, it's something to rant about while isolated from humanity.